The construction industry tends to have poor looking websites, which is not a good thing because it impacts the brand experience. Therefore, it makes sense to have a beautiful website. Let me tell you why.
A good brand experience is important for making sales. And part of creating a good brand experience is having a good website. Websites reflect who you are and if they look professional, you're more likely to give your potential customers a good first impression of your company. If your customers visit your website and it looks kind of dorky and homemade, that's probably the impression they'll have of you. Which is not what you want. In this blog post, I'll tell you more about how you can ensure your website looks professional and what you should think about when creating it.
Make your website mobile-friendly
It's no surprise anymore that most people use cell phones when searching online. Therefore, it is important that your website is mobile-friendly. In fact, if it isn't, Google will punish you for it and rank you lower. If your website meets the following criteria, it is mobile-friendly:
- Your site does not use software that is not common on mobile devices, such as flash
- The website content fits on the screen of a mobile device without the user having to scroll horizontally to see all the content
- You use text that can be read without zooming. Make sure your fonts scale as expected across devices
- Place links far enough apart to aid touch
Use tools to improve the appearance of your graphics
Having great content on your website is important, but you also need to make it look good visually. For example, it is essential to have a clear and correctly sized logo on your website. Therefore, make sure that the graphics on your website are scalable so that the image quality does not suffer when you change the image size. A great way to do this is to use vector graphics. Vectr has free software that you can use to make vector graphics.
What it basically does is ensure that the graphic elements you want to change size can be scaled to any size without sacrificing image quality. This can be used to visualize different things like graphs, numbers, quotes or lists. And people love graphics. It is more attractive and interesting to look at – when the quality is good. Therefore, it is also more likely to generate more engagement.
Also check out: The 100 biggest construction influencers
Think about what you want your visitors to do
What do you want people to do when they visit your website? This is something you need to think about. Once they land on your website, you must help them find what they are looking for. Within seconds, your visitor needs to know what to do next, unless you want them to leave your site immediately. Should they sign up? Click a link to learn more? Buy your product online? Or something else. A good website will guide your visitor to where you want them to go. For example, if you are offering a service, tell your audience how they will benefit from you. But try not to please everyone at the same time. Make sure the site is clearly laid out and don't try too much at once. If you do this, it will make your website very difficult to navigate and leave your visitors confused. So KEEP IT SIMPLE .
Less is more
A website can easily have many things going on at once. It can be filled with ads, banners, icons, badges, signs, pop-ups, buttons etc. which can become confusing. Try to have a flat design and keep things simplistic and only highlight the most important content. The term “less is more” is sometimes true.
To get some tips on how to do this, you can always do some research. For example, look at how your competitors are doing this. And see if there's something you like. It could be anything from a scrollable menu to a button. Think about whether this could work for your own website.
Make your text easy to read
You have to think about how to present the text on your website. The text is important and should be easy to read. It's there to inform your visitors and answer their questions, so they should be able to read it easily. That said, here are some tips you can take into consideration:
- Don't make the font size too small: It may look good visually to have a small font, but you also need to make sure it's practical. Don't force your visitors to use a magnifying glass to read your text.
- Think about colors: Have you ever tried to get a headache when visiting a website? It happens and you need to avoid it. Some colors don't work together. Like cream colored text on a white background. Think about what the background should look like. It can be a single tone color that is pleasing to the eye or a photo. Needless to say, it shouldn't be too overwhelming and reflect your brand's style.
- Think about the font you're using: Just like with colors, some fonts just aren't easy to read. So think about what kind you're using, but also how many you tend to use. Don't use too many different types. Again, keep it simple and clear.
To complete
These are just a few tips you need to take into consideration when creating a professional-looking website. There are many other things you can consider, but with this you are on the right track.
If you take the time to ensure your website looks professional and improve the brand experience for your visitors, it could lead to more sales.
