Brazil as an emerging tourist destination
Brazil is establishing itself as an increasingly attractive tourist destination for international visitors, as demonstrated by recent figures released by the Ministry of Tourism, Embratur and the Federal Police. With more than 3.2 million international tourists in the first half of 2023, the country is on track for a successful year in the sector.
The Federal Government’s work in developing the sector
The Minister of Tourism, Celso Sabino, highlights the fundamental role of the Federal Government in this significant increase in foreign visitors. The promotion of tourist attractions, the appreciation of Brazilian culture and professional qualification are essential aspects that contributed to this growth. These joint efforts reflect an effective strategy to boost tourism in Brazil.
Main countries of origin and destinations in Brazil
Argentina leads the ranking of countries of origin for international tourists visiting Brazil, followed by the United States, Paraguay, Chile and Uruguay. The states that received the most visitors were São Paulo, Rio Grande do Sul, Rio de Janeiro, Paraná and Santa Catarina, demonstrating the diversity of Brazilian tourist destinations.
Positive economic impact
In addition to the influx of tourists, Brazil is reaping the economic fruits of this increase in international tourism. In May, foreign tourists spent US$567 million in the country, the highest volume for the month recorded since 1998. Year to date, this public has already injected US$2.721 billion into the Brazilian economy, a significant increase compared to the previous year.
Growth of domestic tourism
In parallel with the increase in international tourism, domestic tourism is also on the rise. Data from the National Civil Aviation Agency (Anac) show an increase in passenger movement at the country's main airports, indicating a promising scenario for domestic tourism.
The Ministry of Tourism plays a fundamental role in increasing the number of tourists in Brazil. Some measures that the government can adopt, together with the ministry, include:
- Destination Promotion : Invest in marketing and advertising campaigns both nationally and internationally to promote Brazilian tourist destinations, highlighting their cultural diversity, natural beauty and leisure options.
- Infrastructure : Improve tourism infrastructure, including airports, roads, hotels and tourist services, to ensure a positive experience for visitors.
- Tax Incentives : Create tax incentive policies for companies in the tourism sector, facilitating investments in hotel developments, restaurants and tourist activities.
- Professional Qualification : Invest in qualification and training programs for professionals in the sector, aiming to offer a quality service and meet the demands of tourists.
- Public-Private Partnerships : Establish partnerships between the government and the private sector to develop tourism projects and attract investment to the country.
These initiatives can significantly contribute to the growth of tourism in Brazil and to the consolidation of the country as a prominent tourist destination on the international scene.
Concluding the News
With a significant increase in the number of international and domestic tourists, Brazil is consolidating its position as a prominent tourist destination in 2023. The government's efforts, the diversity of attractions and the positive economic impact are contributing significantly to the sector's growth.
