What is the ROI of good UX design? In today’s digital world, an outspoken review or comment on social media can directly affect a company’s reputation…
What is the ROI of good UX design?
35.26% increase in sales conversions .
On average, every dollar invested in UX brings between $2 and $100 in return. That’s a potential ROI of 9,900% ,” reports a Forrester study .
Quality UX increases conversions
UX ROI is not limited to sales measurements. A number of conversation rates can be profoundly affected by the quality of UX design, such as the percentage decrease in the number of calls to customer support or the number of company newsletter subscribers, for example.
Depending on your company's call to action (CTA), UX can help drive more people to that point on your website. Basecamp found that when they tested different UX (like seeing a person's photo or not), they got different results. When a user saw a photo of a person in your CTA, they received 102.5% more signups for your product. Your company doesn't need to use strong UX to drive sales because investing in UX also increases your company's branding and promotional opportunities.
UX strengthens the business-consumer relationship
An intuitive interface means users spend little to no time understanding your platform. As a result, your company drastically reduces any extra costs in user training and adoption. Imagine if Airbnb or Yelp suffered from a poor user experience that required users to practice operating the site. After a few seconds, users went in search of a competitor with a more intuitive interface.
A simple and intelligent interface that meets customer expectations is essential, as 70% of projects fail due to lack of user acceptance.
A good user experience helps you stay focused on your customer base
UX design helps define the face of the brand and emphasizes business objectives by directing the audience's attention to essential information. Now a company can focus more on its consumer base and content creation rather than fixing and revising errors in its UX design. Not to mention, good UX will also influence the sitemap and page structure of a website, leading to further improvements to the UX structure in the future.
Source: BairesDev
