What will 2024 bring in terms of new website design ideas? What will the most popular website trends launch throughout this new year?
Your brand and reputation depend on an excellent website, at least in part. So naturally, you want to stay up to date on the latest website design trends.
Unlike normal times when it takes time for web design trends to evolve, the global pandemic and resulting lockdowns have accelerated the emergence of new trends. Now that the pandemic is subsiding, it's as good a time as any to predict future trends and prepare for them. Here are the interesting web design trends you can expect in 2024.
1. Story-driven design
One of the criticisms against social media is that it divides knowledge and ideas into soundbites that do little to engage the brain. In some worst-case scenarios, this leads to misinformation and conspiracy theories. However, there are many websites with informative and balanced content on the other side of the spectrum, but people hardly read them. So what can companies do to get people to read this thoughtful content?
A new web design trend that will grow in popularity in 2024 is sharing instead of telling, also known as narrative visualization. With this type of design, visuals attract visitors with interactions that surprise and engage. The idea is to incorporate visual fun into long articles to give life and energy to web pages.
Considered somewhat similar or compared to reading a print magazine, this trend also includes background videos and animations to keep readers engaged. The effects are subtle, but the level of detail they add to web pages can help increase visual interest and a sense of dynamism. The ultimate goal is to increase the engagement rate, decrease the bounce rate, and help visitors interact with the written message.
2. Simplicity
With many companies struggling to increase customer engagement on their websites, there is a perceived need to rethink their strategy. In today's era of information overload, brands looking to grow in 2024 will have to embrace simplicity.
Overloaded web pages now look outdated and often turn off most visitors. Simple interface, quick navigation lists, fewer words, calming colors, vivid images, and clear calls to action (CTA) are just some of the few things users expect in 2024. People want to get straight to the point, without wasting time and with minimum effort.
In the previous decade, websites that used elaborate color schemes, tons of textual content, and a variety of components might have attracted visitors. Still, a lot has changed in recent years. As a result, users browsing these sites are likely to lose intrinsic interest within seconds.
Today, users want to visit sites that help them focus on the spaces companies want them to focus on – a combination of simplicity and functionality. Thus, 2024 will be the year that many companies adopt simple design for faster loads, place more “scannable” content, create simpler web forms and make navigation super simple.
3. Security and Warranty
The Coronavirus outbreak has wreaked havoc across the world, which has seen countries impose lockdown restrictions to curb the spread. Still in 2021, the world struggled with the drastic changes caused by Covid-19 and its different variants. In 2024, we are still dealing with its reverberations.
Having struggled to deal with the severe impact of the outbreak and government safety restrictions for 2 years and counting, people are quite overwhelmed, to say the least. As a result, design trends are evolving to help people adapt to the realities of being outdoors again. Just as organizations restructure their office space to persuade their employees to resume working on-site, design trends are also emerging to help people feel as safe outdoors as if they were indoors.
In 2024, companies will use home decor-inspired designs on their websites and images that evoke outdoor spaces. Designs that look spacious, inviting and comfortable will become popular so that website visitors feel safe and secure.
4. Accessibility
With more than 4 billion people accessing the internet, it is crucial that designs in the coming year are accessible, inclusive and available to everyone. There is a growing need for web design to take the needs of people with disabilities into account. More companies will have their websites adapted to all visitors by 2024, so they can reach a wider audience. Plus, benefits like increased conversion and better SEO rankings make this trend attractive.
With accessibility in mind, the expectation is that companies will utilize new-age technologies such as augmented reality, virtual reality and more to achieve this goal. There will also be widespread implementation of theme and font customizations. Having a website that all visitors can browse and interact with communicates that businesses have their customers in mind.
As brands have their websites designed to have more accessibility and availability features, it will become more evident that the trend helps both brands and their customers win in the long run.
5. Positive Mindsets
A lot has happened in recent years, which has made many people more cynical, skeptical and exhausted by restrictions. While the severity of the pandemic continues to weigh on us all, there are many negative mindsets and thoughts fueled by information overload, making it more difficult for many to process and understand their experiences.
In 2024, brands will strive to counter negative mindsets by harnessing the power of design to create new positive experiences. The world is changing drastically and companies need to keep up to better help their customers generate positive thinking and goodwill.
Themes, images and text about hope, recovery and growth will increase your popularity. Companies that use them will reap the benefits of their customers developing a positive relationship with their brands.
Web Design of the Future
The last few years have been challenging but incredible for designers. These top web design trends are dominating the landscape in 2024 and are very likely to continue to grow in the coming years. Adhering to these trends will undoubtedly help businesses create or redesign an existing website to attract maximum visitors, increase engagement rates and increase conversions.
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Source: BairesDev
