Using any of these techniques should be a well-thought-out decision that considers factors such as your target market, your team's skills, and your budget.
Choice of platform. Posts and promotions. Announcement. In-app purchases. Influencer marketing. Business News Daily , “Data access for businesses goes far beyond basic demographics…. Now brands can access consumers’ online and offline media behaviors and preferences, locations throughout the day, purchase history, promotion sensitivity, etc.” This information helps you optimize messages more efficiently.
For example, you may be aware that middle-aged women are interested in designer sunglasses. But more specifically, who is interested in your brand? It's helpful to know more granular information about your target market, like their salary, marital status, or how much money they spent on clothes in the last six months.
Data analysis can help you narrow down the set of people you are marketing to so you can truly hone your message, making it more meaningful, relevant and, ultimately, effective.
Now comes the hard part
Using any of these techniques should be a well-thought-out decision that considers factors such as your target market, your team's skills, and your budget. Once you've defined a technique, it's important to carefully monitor the extent to which it's helping you reach your sales goals.
Keep in mind that some activities may take a while to gain traction, so don't stop a campaign prematurely. The tools mentioned here are just a few of those available, but each can be an essential component of a contemporary marketing campaign.
Source: BairesDev
