Revisitando os oceanos vermelhos e os oceanos azuis no desenvolvimento de software

Revisiting Red Oceans and Blue Oceans in Software Development

The Red Ocean and Blue Ocean metaphors serve as great mental images to understand how the market works and to help us make better decisions about our personal projects.

Oceano vermelho oceano azul

Why isn't it covered by others?

If the possibility exists but has not yet been explored, then there is a good chance that you will have to face an industry giant in the long run. Or as happened with WhatsApp, you could end up being swallowed by bigger fish.

Now, if the possibility exists, but was not realized due to structural problems (such as the aforementioned privacy-centric search engine), then what you have in your hands is a product that will last a long time.

There is a lot to be said about red oceans and blue oceans, and I advise anyone interested in the subject to check out Blue Strategy, an amazing book with lots of advice for startups and established companies.

Source: BairesDev

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