Customer Engagement Platforms

Today, customers interact with businesses through multiple channels: social media, live chat, messaging apps, email, phone, and more. This behavior is driving companies to adopt an omnichannel strategy when it comes to customer engagement. This ensures that companies deliver a high-quality, personalized experience regardless of the channel customers use to communicate with brands.

However, adopting this omnichannel approach can be quite challenging, especially because customer engagement varies depending on the platform customers use. Fortunately, companies can use customer engagement platforms to simplify the process. A customer engagement platform is software that helps manage, analyze, and optimize customer connections across different channels.

A customer engagement platform allows companies to centralize their customer data in a single place and deliver highly personalized experiences based on different variables, such as the customer's device, purchasing history, social media activity, or message. in a support ticket.

Why does your company need a sales engagement platform?

There is a specific type of customer engagement platform that allows companies to sophisticate the way they sell their products and services with an omnichannel approach: sales engagement platforms. Through them, sales teams can better connect with customers, leads and prospects.

What you can do with a sales engagement platform includes:

• Research perspectives
• Track customer, lead and prospect data
• Reach people interested in your products or services through their preferred channels
• Schedule meetings
• Automate sales-related communications
• Simplify your sales process

This is exactly why your company needs a sales engagement platform: because you can take a more direct and scalable approach to how your company sells its products and services. Additionally, these platforms allow you to ditch manual selling methods in favor of an automated, data-driven approach that can boost your sales and increase your revenue.

Different customer engagement solutions for your company

While customer engagement platforms tend to combine features to cover all possible channels of communicating with your customers, the reality is that they may be too big for what you need for your business. That's why it's important for you to know that there are several customer engagement solutions available that are simpler and narrower in scope.

The most notorious include the following:

• Email and messaging solutions
• Chat bots
• Interactive Video Apps
• Self-service portals
• Print to Digital Tools
• Digital archiving platforms

Ideally, you would adopt all these digital engagement platforms to cover all possible channels through which your prospects, leads and customers can contact you. However, your company may not need all of them, so it's important that you understand your audience and their engagement habits to identify which of these solutions is best suited for your organization.

This is not everything. You should also think about whether an out-of-the-box solution will be enough to meet your business needs or whether you will need a more customized platform. The first is a good alternative for smaller companies that have a very simple customer engagement process. A custom customer engagement solution is better suited for larger organizations as it can better fit custom processes and provide more personalized features.

BairesDev Customer Engagement Software Development Process

This is possible thanks to our proven customer engagement software development process, which consists of the following steps:

Assessment

We first meet with you to understand your needs, goals and requirements. We also analyze your audience and begin to define the best approach to designing the customer engagement platform.

Planning

After gathering all the information we need from you, we begin putting together a plan for your customer engagement software. Here we select the best approach and methodology, define the roadmap, establish deadlines and agree with you how we will collaborate on the project.

Development

Once we get your approval for the development plan, our engineers will start working on the platform. We will strictly follow our roadmap, offering multiple instances of feedback so you can check our progress and give your opinion on the work we've done.

To throw

After completing and testing the essential functionalities of your platform, we integrate it into your digital infrastructure. Here we ensure that everything works as expected, correcting possible problems that may arise and adjusting various aspects of the application to offer a better user experience.

Support and maintenance

We can provide additional support for your customer engagement platform, offering updates and upgrades and monitoring all resources to ensure maximum performance.

Let's start your project today!

A customer engagement platform can help you redefine the entire customer experience and better understand your target audience. What's more, these solutions can help you provide timely support service, increase your sales, and cement your reputation as a customer-centric brand.