Os microaplicativos são adequados para o seu negócio?

Are microapps right for your business?

Jack of all trades… Many companies mistakenly assume that building an app means it must be multifunctional, but this is far from true….

Desenvolvedor de software usando microaplicativos em dispositivos móveis

Jack of all trades…

Many companies mistakenly assume that building an app means it must be multifunctional, but this is far from the truth. When your team (or customers) just need to solve a specific problem using your app, an all-in-one app can be distracting and ruin the user experience.

Micro applications are resolving this conflict through streamlined development and task-focused applications that require less action from users while still delivering the same desirable results found in large applications. There is no need to navigate through menu options and users do not need to learn the ins and outs of the interface's various functions for the application to function at full capacity.

There are many advantages to deploying microapps, but you should always make sure they are a good fit for your business. Here are three questions to ask when determining whether microapps are the solutions your company needs to satisfy users.

What unique benefits can microapps offer?

Before deciding whether your business needs microapps, it's important to know more about the distinct features and capabilities of these apps. Microapplications are developed around a specific task or purpose. They save memory due to their smaller size, fast loading time and they require minimal coding for satisfactory performance. While standard applications are deployed natively in the application marketplace, HTML is the source for microapplications.

If your company is emphasizing on saving time and money, microapps could be the best choice. The development process is easier, reduces costs and is highly compatible with various mobile technologies.

Is your company capable of building a microapplication?

App popularity is increasing, but most apps are downloaded and deleted by users within the same day, leading companies to innovative development processes that can be accessed quickly to develop brand recognition and remain competitive in their industry.

What if your company doesn't have a highly experienced developer? With microapps, a lack of development experience is not a barrier. In fact, in 2014, Gartner, Inc. predicted that more than 50% of business-to-employee (B2E) applications would be developed without coding by 2018.

The interface for microapplications typically uses intuitive drag-and-drop tools, making the development process less complex without sacrificing compatibility with smartphones, personal computers, and tablets. No-code development is also cost-effective because IT departments don't drain as much company time and resources during the build process.

Are your employees and customers looking for efficient solutions?

One of the main benefits of microapps is that these apps get straight to the point . If your brand supports customers with specific questions and concerns, microapps will meet their needs quickly through their design and immediate access to a solution.

Simplicity is key with microapps. If your app was made for employees, it could increase productivity (depending on the purpose of the app) as it minimizes delays and confusion, allowing staff to work more diligently in searching for office documents, connecting with clients, and reviewing task.

Micro applications are products of the advancement of mobile technology

Microapps are inspiring a new class of applications that focus on specific needs rather than diverse functionality, making it easier to avoid the weaknesses of a traditional application with complex code during development. Additionally, microapps eliminate a layer of stress for developers because bringing a competitive product to market in a short period of time is not the main focus.

Deploying microapps also gives businesses a unique opportunity to present their brands to customers on the front end, increasing the likelihood that their microapp will be maintained for an important purpose.

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