O que é gerenciamento de dados e por que você deveria se importar

What is data management and why you should care

Understand the essentials of data management! Delve into data acquisition, validation, storage, and processing practices to ensure its accuracy, reliability, and accessibility.

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With so much data involving modern companies, organizing and standardizing it has become an essential task. Failure to do so could prevent your company from benefiting from all the information collected in your digital ecosystem. So if you really want to leverage data, you need to have a strategic approach to it, anchored in data management solutions.

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What is data management?

Data management is the process by which a company collects, stores and accesses data from diverse sources across its digital ecosystem. It defines how you handle the data your company uses every day and determines how your software solutions work with each other to give you greater control over the information you collect.

This process has become increasingly complex over the years, driven by the proliferation of data and the plethora of data management software available. This means you now need to define more in-depth data management policies to control specialized data subsets while also controlling the different data sources you have in your system, including accounting platforms.

CRM software and POS applications.

Data management handles virtually all data you come into contact with, including:

  • Client's data
  • Financial data
  • Social Media Data
  • Product information
  • Employee information
  • Business knowledge

Why You Should Use Data Management

Among the main benefits of using a data management system you can find the following:

#1: Increased Productivity

Data management makes data more accessible to everyone in your company by organizing it. This way, your employees can use the data whenever they want efficiently, resulting in less time spent searching for the right information and more time spent on effective work.

#2 Simplified Operations

A good data management system connects all essential areas of your company through digital solutions. This way, your employees can collaborate with each other more easily, facilitating communication and working more directly. Overall, your entire organization will run more smoothly with a robust data management system in place.

#3 Better security

By managing your data in a more organized way, you have a better chance of protecting it. A good data management solution prevents your data from falling into the wrong hands while taking advantage of the latest security technologies to protect the information you have.

#4: Better Decision Making

Handling your data in a more organized and simplified way will lead to a drastic improvement in your decision making. This is because you will have better access to the necessary information when you need it and, therefore, improve data governance. From there, you can get more accurate insights without losing sight of any important information.

#5 Reduced Costs

Data management systems can be very cost-effective, mainly because you will free yourself from the problems you face when you don't have a centralized solution to handle your digital data needs. This means you'll spend less time dealing with data-related issues (like duplication or access issues) and more time getting real work done.

Developing a data management strategy

Before committing to a specific data management solution or developing your own with the help of a custom software development company, you need to have a clear understanding of where you want to go with data management. Therefore, you should consider the following:

• Understand your key business objectives and see what data you are collecting (and what data you can collect) to achieve those objectives.
• Based on your objectives, define who will have access to each set of data, detailing why a certain individual or area should be authorized to access this information.
• Define data protection, storage and use strategies, applying specific policies for each subset of data.
• Establish different levels within the strategy to ensure your data management is flexible enough to meet different objectives.

Data Management Best Practices

Not even the best data management platform can improve all of your operations alone. You need a data management strategy that provides the structure you need to implement sound practices. After developing the strategy with the steps mentioned above, you should take the following best practices into consideration.

Have a data management team always available

Given the complexity of tasks related to data management, it is essential that you have a dedicated team to handle it correctly. Having the right professionals can help you develop and adjust your approach, just as you do. Of course, you can always rely on an outsourced development team or augment your team with the right professionals if you don't have someone in-house.

Focus on data privacy

Compliance with new data protection legislation is mandatory for anyone considering data management. This means you must implement appropriate measures to protect and store your data, while also allowing some room for data auditing that demonstrates your compliance.

Periodically update your approach

There is no set-in-stone data management strategy, simply because data management is a dynamic, constantly evolving field. This is because security systems and regulations are constantly changing, which means you will have to keep an eye on how you do things to introduce relevant modifications that keep your system robust in the face of cyberattacks and compliant with regulations.

Evaluate your data management performance

All business strategies need to be measured and evaluated for performance – and data management is no exception. Define metrics that will help you understand how your data management efforts are paying off and allow you to dive into your system's performance. If something is failing, it might be time to switch providers or develop your own custom data management solution.

A must for modern businesses

Having a strong data management system has gone from being a “nice to have” to an absolute necessity in recent years. That's why you need to consider implementing one for your business if you haven't already. Integrating a carefully planned data management strategy can eliminate inconsistencies and issues related to your data-related tasks and provide a more streamlined workflow.

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