Maneiras de sua empresa ganhar dinheiro com conteúdo digital

Ways for your business to make money with digital content

Digital content is an important profit generator for many companies. With the right plan and assets, you can increase your bottom line.

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Digital content is a wide range of goods and services that your company can create and offer to consumers and customers. Some companies choose to distribute this content for free, which is a great way to attract new people, some companies use digital content as a way to promote themselves and some companies rely exclusively on digital content as their main source of income.

However, you look at digital content and know that it is a way for your business to generate profit. And the best thing about digital content is that once created, it will be there, forever, to be marketed and sold.

In other words, if used wisely, the return on investment can be impressive.

But how do you make money from digital content? This has been the big question since the early days of online business ventures. Whether you are an individual creator or a creator at a Fortune 500 company; Whether you create with visual tools or programs with Node.js, JavaScript, or Python, you can make money with your content. Let's find out how.

Focus on relationships

The first thing you should do (as with any marketing you will do in the modern era) is focus on building relationships. It's no longer about your company selling your brand to customers, it's about your company building connections with people. To successfully market any content in this digital age, you must change your way of thinking and put the main focus on relationships.

Think of it this way: you should no longer be interested in a single transaction between your company and a customer, but in ways to build a lasting connection that will pay off in the long term. The relationship with your customers is your best investment.

Be consistent

Next comes consistency. This is especially true for written and video content. You can't build an audience if you don't create and publish content regularly. Modern consumers get bored very quickly. If your content is not constantly updated, then your stale and stale content will adversely impact your ability to maintain and grow your audience.

Being consistent means publishing regularly and at the same time. So if you start publishing new content 2 or 3 times a week, make sure you do it on the same days every week and at the same time. Don't be sporadic and haphazard in publishing this content, otherwise your audience will learn very quickly that they can't count on you and will move on.

Offer only your best

You might think this is obvious, but you'd be surprised how many companies create suboptimal digital content. This is especially true in the audio and video domain and happens mainly because a company may not have a team well-versed in creating digital or audio content.

You always want to offer the best digital content possible. Don't settle for anything less and give each piece of content every second it needs to perfect. For the written word, be sure to hire an editor. For videos, hire someone who not only knows how to record quality videos, but also knows how to edit. With audio, you need on-air talent with the skills to pull it off. Don't just assume you can hire someone in marketing to create a podcast or video assets to sell.

Types of content to consider

With those tips out of the way, let's consider the types of digital content you can sell to a modern audience. You will be surprised at how many formats you may not have considered.

Online education

Education is not just for schools. You may sell a product that is complicated to use. You'll want to offer manuals and some digital content to help your users with the basics of this product, but when it comes to advanced usage, you might consider offering online training or courses that users can take to learn how to get even more out of it. this. Just make sure your company doesn't look like it's trying to steal more money from users (that's why you offer basic and intermediate content for free).

Workshops

You can hold monthly workshops that clients can sign up for that teach other types of skills. Say, for example, you sell plug-ins for Apple's Final Cut Pro X and have plenty of free how-to content to show users how to work with the product. You can also offer workshops on the basics of video editing, lighting for films or vlogs, or how to get the best sound for videos.

Subscriptions

Consumers love a good subscription product. That's why meal prep companies have popped up everywhere. If your company can come up with a plan to offer regular, interesting content that can be delivered via subscription, growth will happen.

Let's say, for example, your Final Cut Pro X plugin business can generate interesting plugins on a monthly basis. You can sell subscription packages that deliver regular (discounted) plugins to subscribers every month.

Associations

Consider membership. This idea has been around for a long time. You can create subscriptions that not only offer customers regular discounts but also provide access to digital content not available to non-members.

For example, you offer paid workshops. With a subscription, customers can choose a certain number of workshops to attend for free every month. Get creative with this and it will pay off.

Conclusion

There really is no limit to how you can make money with digital content. The key, however, is to be very creative in the content you generate, how you market it, and how you offer it to your customers. The time you spend building this digital content platform will be worth the effort. And while you may not see big dividends at first, you should enjoy slow, steady growth over time.

Source: BairesDev

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