Guia: O que é Tableau e como aproveitá-lo ao máximo

Guide: What is Tableau and how to make the most of it

Harness the power of data with Tableau. Gain valuable insights, create stunning visualizations, and make data-driven decisions that drive business success.

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Good data is the cornerstone of a well-functioning organization. With the right data collection strategy, you can establish baselines, benchmarks, goals, and forecasts that propel you toward your vision.

But data is only as good as its presentation. Teams need fast pipelines that transform raw data into elegant, well-presented, and summarized results, and the faster the process, the better. Luckily, there's Framework to help you with that. With it, you can explore data without relying on predefined questions, wizards, or chart types. In fact, Tableau is as powerful as any data science software, but without the added complexity.

With a user-friendly interface and broad support for hundreds of data sources, Tableau offers services designed for simplicity but scaled for businesses. Therefore, it is perfect for companies looking to accelerate their decision-making process both in terms of quality and speed. Tableau helps you extend the value of your data across all areas of your organization.

Hire a Tableau Developer to help you design and create data visualization systems and solutions for your business. Integrate your entire ecosystem into a continuous data collection environment that's easy to deploy, maintain, and dynamically scale as you grow. Make the most of AI-powered tools that will help you stay competitive in an ever-changing world.

What is Tableau?

Tableau was founded in 2003 by Chris Stolte, Pat Hanrahan, and Christian Chabot to implement its data visualization technology into enterprise solutions. This project has developed into a world-leading analytics platform that expresses data visually, transforming drag-and-drop actions into data queries. It's data analysis and visualization at its most user-friendly.

Tableau is powered by a proprietary query language called VizQL, which essentially acts as a translator for SQL queries, easily transforming any data returned into a customizable result. Each action performed is translated into a query, and the platform automatically renders a visual representation of the retrieved data, ready to be analyzed, shared or exported.

VizQL is what one would consider a declarative language. In other words, the user does not need to relay instructions to the system to tell it “how” something is done: they can just tell the system “what” they want and the platform takes care of the rest, like a search engine. .

Tableau is, for all intents and purposes, a no-code solution for data visualization, but like any tool, it can shine when handled by an expert. A Tableau developer has a good command of databases and programming to handle data migrations, integrations, and presentations and increase their depth and sophistication.

What is Tableau used for?

With a broad set of tools, Tableau is a complete platform for data analysis and visualization. Some of its most common uses are:

  • Dashboard creation
    Create user-friendly, intuitive graphical interfaces with a summary of all the data you need to optimize your workflows, or use your dashboard links to dive deeper and explore different aspects of your business.
  • Draw graphs
    Creating tables and graphs has never been easier. Simply drag and drop your data to instantly create aesthetically pleasing histograms, pie charts, bar charts, scatter plots, and more. Filter your data to create perfect charts for your reports and presentations.
  • Report generation
    Automate your reports and create customizable results that can be tailored to your target audience, or manually create professional-looking reports with just a few clicks.
  • Make informed decisions
    Use Tableau's AI capabilities and other data analysis tools to gain insight into the future of market trends, customer behavior, expected returns, and more.
  • Share your data
    With integration and online services, you can easily share data with your coworkers and access it from anywhere, as if you had your workstation at your fingertips.

What services does Tableau offer?

The Tableau platform offers five core services with dozens of add-ons and tools to provide excellent analytics and security. These services include:

  • Tableau Desktop
    Create and customize your reports, combine them to form a comprehensive dashboard, connect to data warehouses, upload files, create and share workbooks with your coworkers locally or publicly via the server. With the help of a Tableau developer, you can further code and customize your tools to meet your business needs.
  • Public Tableau
    Use the cloud to create and share your reports. Anyone with the link can access the information and share it, which is perfect for NGOs or academic work. Everything you can do on Desktop can also be done with Tableau Public.
  • Tableau Server
    Install a central repository for your data accessible to any authorized user, store your data, your visualizations, your user information, and share your business insights with your network instantly. The perfect solution for teams working on the same data at the same time.
  • Online table
    Similar to Tableau Server, with Online you can share all of your information with everyone on your network, except your data is stored securely in the Tableau cloud. This is the perfect solution for anyone looking for a software-as-a-service solution.
  • Tableau Reader
    Share your data and insights in real time with your coworkers, send your reports and charts to Reader, a free app available on all mobile devices, perfect for presentations and meetings.

Why Tableau?

Tableau is without a doubt the market-leading choice for modern business intelligence. The platform can handle almost any type of data, qualitative or quantitative, and from a multitude of sources. Dynamically gather and search data online or use your databases, regardless of where it comes from. The process is similar, just drag and drop.

In addition to its powerful tools, Tableau offers training, support, and a global community of users who constantly interact and help each other, creating one of the friendliest communities on the Internet.

With a Tableau expert by your side, you can be confident that your data will be taken care of and that you can shape Tableau according to your company's vision and goals.

When to Outsource Tableau Development

Implementing Tableau

Do you want to try Tableau but don't know where to start? Our top 1% talent can guide you and help you make one of the best decisions of your life.

Updating your data visualization practices

A consultant can help you design better, more efficient dashboards and facilitate an optimal workflow that will improve data delivery.

Integrate Tableau with your software

If you need a bridge between your systems and Tableau, an expert can design the best approach to ensure your process is as lean and clean as possible.

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