Enfrentando o setor de saúde com design comportamental

Tackling the Healthcare Industry with Behavioral Design

The healthcare industry is changing, but are customers ready to embrace the change? How can we make this transition easier for everyone?

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using behaviorist principles to enact public policy for more than a decade. So there's a very well-documented precedent for how this kind of approach can help you.

I would argue that if we are using behavioral design to help people overcome irrational fears and to facilitate the adoption of technology that will save lives, then there is nothing to fear. Again, this isn't brainwashing, it's just helping others see the world in a different light.

Source: BairesDev

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