How your business can make the most of digital content

Once upon a time, the saying was “content is king”. Now, content is everything. Without digital content, your business will struggle. Why? Because consumers have become accustomed to the ability to learn more, go deeper, and discover better, more meaningful details about a company or product.

Consumers want blogs, videos, social media posts; they want to be able to follow you and get instant updates about your products and services. They want more and available 24/7. Although it may seem like a difficult task, it doesn't have to be. With careful planning, skilled employees, and the right tools, you can take your digital content game to the next level.

The big question then is: how to make this a reality? Although it requires some time and effort, any business (no matter the size) can profit from digital content. Let's take a look at some ways you can make this happen at your company.

Create solid content

Without a doubt, this is the most important thing you can do to improve the presence of your digital content. It all starts and ends with content. No matter how hard you try to market bad content, it will fail to produce. So before you even start working on your new digital content marketing strategy, it should start with solid content.

Take the time to outline the types of content you want, then make sure you have the team to make it a reality. Don't pull just anyone from any department and assume they can do the job. Even if you have a highly skilled marketing department, they may not have anyone capable of getting in front of a camera to create compelling content.

These are special skills you need, so hiring the people who fit the needs is key.

Regularity is absolute

Once you know the type of content you are going to produce, you must understand that regularity is absolutely fundamental to success. You can't randomly post a new video on YouTube and expect to gain followers. Choose a day (or several days) of the week to post these videos and follow that schedule. Better yet, plan to make content daily (at best) or weekly (at least) to keep things fresh and interesting.

Even if you have to hire new staff to keep up with demand, scheduling regular digital content is the only way to do it in this broadcast-necessary world we live in.

Know your audience

This is just as important as creating solid, regular content. You have to know your target audience. For example, if your company makes a product that is primarily used by seniors, creating content for TikTok or Instagram is pointless. At the same time, if you offer a service or app that primarily appeals to millennials, sending email messages or paying for Facebook ads is likely a waste of resources.

So know who your digital content needs to focus on and work accordingly.

Use the right tools

Once you know your audience, you will better understand the tools you need to create and market your content. And it won't just be a question of using Twitter, Facebook, TikTok, Instagram or YouTube. You'll need scheduling, editing, collaboration, and marketing tools.

You may find, however, that the exact tool you need doesn't exist. If this is the case, you might consider hiring an offshore outsourcing development company to build the perfect software solution to meet your digital content creation/marketing needs.

Don't behave like a brand

This one might be a little challenging for some. Instead of behaving like a brand, you need to act like a human being who interacts with other humans. This is important because consumers need to feel like they matter and that there is at least some level of personal experience happening in the interaction. If your digital content is nothing more than brand positioning and promotion, you will miss the opportunity to make your customers feel like they are having a personal experience.

For example, the purpose of social media is to build relationships, not a customer base. If you approach these platforms with this idea in mind, you will find that these customers are much more loyal and willing to consume (and share) your digital content with others. Depersonalize this and you will experience just the opposite.

Optimize your website

If your website isn't already optimized for digital content, it's time to change that. This may require you to hire new developers who can work with Java, JavaScript, and various front-end frameworks.

One thing to consider is that you will be delivering digital content to several different platforms. At the same time, you want to embed the same content on your business website so that your customers don't always have to turn to other services and platforms to view or read the content.

And while you're at it, make sure your website is optimized for mobile devices. Given that more than 50% of internet traffic comes from smartphones, this has become an absolute necessity.

Conclusion

This won't happen overnight. Getting the most out of your digital content requires a lot of work and persistence. But if you invest time and effort, it will pay off in greater demand and greater profits. You'll start slowly and eventually build your digital content strategy until it becomes a key component of your business. Once you reach this level, you will discover that content is, in fact, everything.