A tecnologia Beacon está no futuro da sua empresa?

Is Beacon technology in your company's future?

There is a lot of technology available to enable your company to create unique tools to aid your marketing – including beacons.

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Dedicated headlight (used for indoor tracking or proximity detection in harsh environments).

To delve a little deeper into the requirements, developers need to work with Apple's beacon standard, called iBeacon , and Google's, called Eddystone . With these protocols, developers can create beacon devices that send notifications to consumers' smartphones through apps. This also means that your developers must create an application that accepts information from the beacon and acts on it. Such actions can be as simple as an alert (for example, a sale of a certain item), a survey or other types of benefits offered by your company.

On the user's part, he must give permission to the application to accept information from the beacons. Most of the time, this information is delivered via Bluetooth, which must be enabled on your devices.

So beacons aren't exactly the easiest marketing tools to implement. But because they can improve the user experience and help your business not only send user information but also collect data about users, beacons are an invaluable tool for businesses of any size.

Should you use beacon technology?

In a word, yes. In today's modern society, consumers prioritize mobile devices. What this means is that the first point of entry for all related information is the mobile device. After all, people carry their phones all the time and turn to these devices to stay informed. Gone are the days when consumers leaf through brochures to find coupons and promotions. Now, consumers want their information sent digitally.

Therefore, your company needs to employ every means possible to get this information to consumers in the format they prefer.

There's a catch: As powerful and informative as beacon technology can be, consumers are hesitant to allow companies to send them data. While mobile-first, society has also become very privacy-centric. This means your company needs to build beacons that consumers want to use.

As? This will require your marketing and development teams to work together to create a strategy that is sure to get consumers excited about what you have to offer. This may require you to use beacons to randomly distribute prizes or free services, or special discounts to mobile users willing to allow information to be sent to their devices.

It will be difficult to sell at first, but the end result may be worth the effort. Not only will you show your customers that you have adopted more modern technology, but you will also gain valuable insights into customer habits and other valuable data.

Other beacon use cases

Beacons are not just used to inform customers. There are also beacons used for the backend of companies. A very useful use of beacons could be to help autonomous vehicles navigate warehouse locations. Each headlight would represent a specific corridor or section, to help guide the vehicle through what could be a maze.

Beacons can also be used to help the team locate items. Say, for example, there is a specific tool used by multiple departments. You can attach a beacon to this tool and quickly locate it. Asset tagging is an incredibly useful way to use beacons.

Conclusion

In today's world of lightning-fast delivery and ever-expanding business technology, your company cannot afford not to use beacons. With a skilled team of developers working with a creative marketing team (or business operations team), there's no limit to how beacons can help you. If your company is interested in adopting beacon technology, discuss the possibility with your development team or contact a third party who can bring your ideas to life.

Source: BairesDev

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