A psicologia por trás do design UX/UI

The psychology behind UX/UI design

Dive into the world of UX/UI, exploring how psychology shapes design. Discover cognitive principles, emotional resonance, and heuristics that shape seamless digital interactions.

Psicologia UX

One-click purchase feature. From a psychological point of view, it reduces cognitive load by simplifying the decision-making process – one click and your purchase is on its way! The result? A seamless user experience that keeps customers coming back for more.

Gestalt Psychology Theory

The impact of attention on user experience

Retention Theory Serial Position Effect Hick's Law Schema Theory The Chameleon Effect : Mirroring the user's emotions helps with connection and understanding.

To complete

UX design and psychology share a common goal: understanding human cognition patterns, decision-making processes, and consumer needs. By incorporating these cognitive psychology theories into our work as UX designers, we can avoid certain design pitfalls while discovering solutions that improve the user experience.

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